Open to U.S. opportunities

Marketing Strategist & AI-Driven Creative

I've spent 10+ years turning branding, paid media and creative direction into revenue for 40+ businesses across the U.S. and Brazil — and today I multiply that output with generative AI, image generation and AI-assisted development (vibecoding).

Acworth, GA — Metro Atlanta Trilingual: English · Portuguese · Spanish
Felipe Leite — professional headshot
10+ yearsin Marketing & Creative
About me

Strategy, creativity and data — working together

Felipe Leite working at his laptop

With over a decade of experience in advertising, marketing and strategic communication, I help brands grow with a results-oriented, data-driven mindset. I've worked in corporate environments and as founder of Draccus Agency, serving 40+ Brazilian and U.S.-based businesses across healthcare, construction, real estate and e-commerce.

I specialize in branding, paid media (Meta, Google, TikTok Ads), campaign strategy and creative direction — and today I integrate generative AI into every stage of the marketing workflow: from AI image generation for ads and social content to building AI-powered applications and automations through vibecoding.

I combine creativity, analytics and storytelling to deliver marketing that performs.

🎯 What I'm looking for

I'm actively seeking an opportunity in the U.S. market where I can bring my marketing and AI skills to an American team — while immersing myself in the culture and continuing to sharpen my English in a professional environment.

🇺🇸 Immigration status

Currently in the U.S. on F-1 status, with a self-petitioned EB-2 NIW green card case in progress — a path I'm funding and driving myself, at no sponsorship cost to employers. I'm happy to walk through timelines and work-authorization options during the hiring process.

10+Years of experience
40+Clients served
3Languages spoken
2Markets: Brazil & USA
Why hire me

Three things I bring that most candidates don't

An owner's mindset

I built and ran a profitable agency serving 40+ clients. I treat your budget like my own, take full ownership from strategy to execution, and don't wait to be told what to do.

A bridge to growing markets

Fluent in English, Portuguese and Spanish, I help brands authentically reach multicultural audiences — some of the fastest-growing consumer segments in the U.S.

AI-accelerated output

I pair a decade of marketing craft with today's best AI tools — shipping campaigns, creative assets and even functional web apps in a fraction of the usual time and cost.

Skills

What I bring to the table

A rare mix of classic marketing strategy, hands-on creative production and modern AI fluency.

Paid Media & Performance

Planning, running and optimizing high-ROI campaigns across the major ad platforms for lead generation and e-commerce.

Meta AdsGoogle AdsTikTok AdsLocal SEOGoogle AnalyticsSEMrush

Branding & Creative Direction

Visual identities, brand voice and creative assets that position businesses to win premium clients.

PhotoshopIllustratorPremiere ProBlenderCinema 4D

CRM & Sales Automation

Implementing CRMs and automated pipelines that turn leads into booked clients — including healthcare integrations.

GoHighLevelSales PipelinesLead NurturingOpen Dental

Content & Social Media

Content strategy, reels and story campaigns tuned to U.S. market standards and each brand's tone of voice.

Content StrategyReels & VideoGoogle Business ProfileSocial Media Marketing
Experience

Where I've made an impact

Nov 2020 — Present

Founder & Marketing Strategist

Draccus Agency · United States
  • Founded and lead a full-service marketing agency helping entrepreneurs and small businesses in Brazil and the U.S.
  • Developed marketing strategies and branding for 40+ clients across healthcare, construction, real estate and e-commerce.
  • Managed Google, Meta and TikTok Ads campaigns with high ROI and client satisfaction.
  • Delivered logos, websites, video edits and marketing materials using Adobe Suite and 3D tools (Blender, Cinema 4D).
  • Implemented GoHighLevel CRM systems and automated sales pipelines for lead generation.
Oct 2024 — Feb 2026

Marketing Strategist (Full-Service Consultant)

Sea of Pearls Dentistry · Marietta, GA
  • Led full-scope marketing strategy for a high-end dental boutique focused on premium brand positioning and lead generation.
  • Executed an integrated plan across paid media, social, branding, website, CRM and organic search.
  • Managed Google Ads, Meta Ads and Local SEO campaigns — increasing lead volume and inquiry quality.
  • Built automated patient acquisition and nurturing flows in GoHighLevel, integrated with Open Dental.
  • Boosted Google Business Profile ranking and local authority through a dedicated content strategy.
Jul 2021 — Mar 2024

Full / Senior Marketing Analyst

Grupo Elfa · São Paulo, Brazil
  • Promoted from Junior to Full Analyst in under a year for strong performance and strategic contributions.
  • Led digital campaigns and commercial strategies across e-commerce, institutional websites and social platforms.
  • Drove optimization decisions with Google Analytics, Search Console and SEMrush data.
  • Managed communication between internal marketing teams and external digital agencies.
  • Oversaw institutional website updates ensuring UX/UI best practices.
Aug 2020 — Oct 2020

Art Assistant

Agência Wonderful · Barueri, Brazil
  • Created visual assets for digital and print campaigns — banners, brochures and social content.
  • Executed retouching, color correction and prepress file preparation to technical specs and deadlines.
Nov 2011 — Jul 2019

Customer Management Analyst III (Senior)

Claro Brasil · São Paulo, Brazil
  • Promoted six times over 8 years within one of Brazil's largest telecom companies.
  • Built dashboards and management reports tracking churn, retention, loyalty and revenue KPIs.
  • Analyzed customer behavior to support board-level strategic decisions and process improvements.
Education

Education & certifications

2023 — 2025

MBA in Digital Business Management

E-commerce & Communication · FIAMFAAM

2022

MBA in Pharmaceutical Marketing

Faculdade Futura

2013 — 2016

Bachelor's in Social Communication — Advertising

Uninove — Universidade Nove de Julho

2017 — 2019

Graphic Design & Computer Graphics

SAGA — School of Art, Game and Animation

2019 — 2020

English Language Immersion — Dublin, Ireland

Academic Bridge English School

Certifications

Advanced Digital Marketing · Content Marketing

Professional certifications

🌎 Languages

PortugueseNative
EnglishProfessional Working
SpanishProfessional

🏆 Honors & Awards

  • 1st Place — Wake Up Advertising Creation Festival (Uninove)

📈 Top Skills (LinkedIn)

  • Google Analytics
  • SEMrush
  • Social Media Marketing

Ready to add value from day one

If you're looking for a marketer who can own strategy, creative and execution — and move fast with AI — let's talk. Based in metro Atlanta and available for on-site, hybrid or remote roles across the U.S.